Las Vegas tourism ended 2014 on a good note, breaking a visitation record. Tuesday, tourism experts will get a better idea on how to keep the momentum going this year.
Applied Analysis principal Jeremy Aguero will deliver a presentation to the Las Vegas Convention and Visitors Authority Board of Directors about the effect of the agency’s marketing efforts.
He says the LVCVA is seeing a return on its investment in advertisement.
“I think you’d be amazed. We’ve taken a look at it for some time. We’ve been doing this for awhile. Some of the numbers are pretty good in terms of return. It’s amazing how effective our advertising and marketing campaigns are, and what a great job they’ve done in terms of filling hotels rooms,” he said.
The official numbers have not been released, but the LVCVA says Las Vegas broke a tourism record in 2014 with more than 40 million visitors.